Thomson Reuters sought a digital solution, enabling their lead generation team to start better, new business conversations and gain deeper client insights in readiness for the Solvency II regulatory change - January 2016.
Omobono produced the Thomson Reuters Solvency II diagnostic
tool. This fully responsive solution tailors user-questions, recommends specific
actions to ensure compliance, provides an exclusive leadership report - and
returns valuable new data sets to Thomson Reuters.
Shared with Thomson Reuter’s commodities database, over 60% of individuals using the Solvency II tool completed the full diagnostic journey and claimed the personalised report. Interest continued through social sharing and re-tweeting; adding increased interaction, more accurate insights and increased data to TR.
Antonia Wade, Head of European Marketing, Thomson Reuters
“The Solvency II initiative is a perfect example of how digital marketing should work. Highly targeted, dynamically changing. Our clients get valuable information to help their business, we get valuable targeting information – it’s a perfect win win for new digital age.”