Thomson Reuters

A responsive digital tool enabling high-value lead generation

Attract new business and advanced client insights, with a smart diagnostics tool, preparing business for impending Solvency II regulatory change

1. The Brief

Thomson Reuters sought a digital solution, enabling their lead generation team to start better, new business conversations and gain deeper client insights in readiness for the Solvency II regulatory change - January 2016.

2. The Solution

Omobono produced the Thomson Reuters Solvency II diagnostic tool. This fully responsive solution tailors user-questions, recommends specific actions to ensure compliance, provides an exclusive leadership report - and returns valuable new data sets to Thomson Reuters.

  • 325k

    Twitter Impressions

  • 2400+

    unique visits

  • 356

    Leads generated

3. The Results

Shared with Thomson Reuter’s commodities database, over 60% of individuals using the Solvency II tool completed the full diagnostic journey and claimed the personalised report. Interest continued through social sharing and re-tweeting; adding increased interaction, more accurate insights and increased data to TR.

Antonia Wade, Head of European Marketing, Thomson Reuters

“The Solvency II initiative is a perfect example of how digital marketing should work. Highly targeted, dynamically changing. Our clients get valuable information to help their business, we get valuable targeting information – it’s a perfect win win for new digital age.”

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