In marketing its Capital Markets offering for the first time in eleven years, JLL faced powerful competition in an increasingly crowded market. To stand out, they needed a fundamentally different way of positioning their business.
We began with a deep dive into the audience – establishing a richer understanding of their personas and critical motivations. This informed our strategy, developing messaging and stand out visuals, to position JLL as the default choice for investors.
We supported the campaign with brand guidelines, a messaging framework and lexicon, dedicated microsite and exclusive event, print and video content, integrating across social, digital and brand channels, to maximum effect.
Higher click rate than industry competitors
William Douglas, CMO, JLL EMEA
“Omobono are a hugely valued global strategic partner for JLL. They help us to adapt to changing market conditions, providing timely consultancy, creative ideation and exceptional execution to ensure we are one step ahead of the competition – I value them very highly indeed.”