Launch of key Thought Leadership event and bespoke content hub to drive registration

Promote a major DMCC thought-leadership campaign – The Future of Trade – and drive registration through dedicated online content and microsite.


1. The Brief

The Dubai Multi-Commodities Centre (DMCC) needed a bespoke microsite for a major thought-leadership campaign. The site needed to act as the event hub, hosting key event themes, and large volumes of dedicated business content.

2. The Solution

We designed a dual purpose microsite – to drive event registrations and provide seamless access to large volumes of critical business content. And then applied a bold visual style, uniting the campaign, the event, microsite and all collateral; and seamlessly guiding visitors to the most relevant information with the least effort.

  • 5433

    Site visits

  • 800

    Leads generated

  • 3500%

    Increase in Twitter impressions

  • 2000000

    Media PR ($)

3. The Result

Engaging specific high-value businesses, the microsite attracted over 6,500 unique visitors, boosted social media by 3,500% and delivered a great return on investment.

Marketing Director, DMCC

“We are extremely happy with the Future of Trade microsite that Omobono created for us and the campaign overall. It exceeded our expectations in terms of reach and impact. Omobono were a pleasure to work with throughout and despite the very tight timescales, delivered a stand out design and microsite that we are very proud of”

Our Work

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