What Works Where 2015

What's the recipe for digital success in B2B?

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In 2015 we opened up the research to include 331 respondents not only from Marketing but also Sales, Customer Service, HR and Internal Comms. Check out our report, infographic and video to read some surprising results and find out how marketing is evolving beyond the Marketing Dept.

The award-winning 2015 ‘What Works Where’ report

This report makes sense of today’s multichannel digital landscape. Working in partnership with The Marketing Society and Circle Research, we surveyed 331 senior executives, in the USA and UK, across Marketing, Sales, Customer Service, HR and Internal Comms. to better understand their objectives, budgets, activities and strategies/challenges.

The 2015 report contains these insights, along with surprising statistics, expert commentary and tasty tips for marketers and businesses looking to improve their digital communications. For a copy of this exclusive report, just add your details to the right. In the meantime check out our infographic and video below or take our short benchmark test to see how you stack up against your peers.


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