What Works Where 2014

What Works Where in B2B digital marketing?

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In 2014, we surveyed 115 senior business marketers about their digital marketing objectives, budgets, activities and challenges. We also asked what makes them happy at work. As it turns out, despite all the challenges in B2B digital marketing, most marketers think it’s pretty exciting.

The 2014 ‘What Works Where’ Research provides a revealing snapshot of B2B digital marketing

In partnership with The Marketing Society and Circle Research, we asked 115 senior business marketers about their digital marketing objectives, budgets, activities and challenges.

And we’ve published our findings in a new magazine-style report, featuring the survey results, a B2B superhero, expert analysis and tips, and a few doughnuts. Click here to read the magazine, via a downloadable pdf. You might also want to check out the infographics, video and press articles below.

Insights

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