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‘Be the Difference.’ A motivational sign in a locker room? Or maybe a nice Pinterest quote on your bathroom mirror as a morning pick-me-up. These three words together really could have countless meanings. But at Omobono, it’s not just a jazzy tagline. We have a specific definition; it's a mindset that guides our attitudes towards each other, and our client relationships.
It is often said that those that fail to learn from history are doomed to repeat it. Ironically, as we look towards 2018 with great trepidation, it seems that once again many are becoming increasingly concerned that machines will replace their jobs. Meanwhile the gap between rich and poor will continue to widen.
Bravery comes in many shapes and sizes. In actions and deeds great and small. At the recent Brave Conference, hosted by the Marketing Society, we were lucky enough to listen to a variety of thoroughly entertaining speakers talk about what bravery meant to them.
Technology has now engrained itself into almost every aspect of our lives. As a result, we are now living in an on-demand economy where all our needs are met within a few swipes of our smartphone. These changes in consumer behaviour are prompting the world’s most prominent brands to focus on the digital transformation of the customer experience.
Company culture. Nowadays, it gets thrown around like sparkle confetti at a pre-teen birthday party. The thing about sparkle confetti, it gets absolutely everywhere. Same goes for a company’s culture. It permeates all areas of the business and is apparent to outsiders. When your company’s culture is thriving, you inevitably attract new and innovative talent. Here at Omobono, we believe that a well-nourished culture aids in talent retention and creates a strong brand identity.
"The general tendency of things throughout the world is to render mediocrity the ascendant power among mankind." - John Stuart Mill