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“Marketing strategy, currently driven by acquiring customers, managing costs and driving revenue should be driven by a clear vision of how to create customer preference.”
We are pleased to announce a number promotions and hires to facilitate the continued growth of Omobono in the US for 2017 and beyond.
It appears that artificial intelligence and machine learning have become the big buzzwords of 2017 as businesses desperately try to disrupt rather than be disrupted. The result? Countless tech websites warning of a dystopian future or machines rising up to break free from their human masters.
In an increasingly connected world, the lines between the different strands of Brand Experience Design are blurring. Companies like Burberry are leading the charge in creating a combined physical and digital offering. This has made us ask: How easy is it to apply the principles of successful store design to digital experience creation? A quick search on Google and it turns out, many of us are thinking along the same lines.
Omobono doesn’t often let me out to write blogs but I seem to have slipped this one past the editorial committee. Before they realise and delete this I want to write (mercifully) briefly about changes I am noticing in User Experience.
Marketers love buzzwords. KPIs. Artisan. Synergy. Millennial. Disruptive. Innovation. Cutting Edge. Trending Now. Customer-Centric. And the list goes on.
We are living in the age of digital disruption. For many, the transformation from the old way of doing things to more productive and efficient methods already feels like a very long roller coaster ride.