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As we progress deeper into the digital transformation, it seems that our corporate life is still desperately playing catch up with our digital lifestyle. However, rather than continue to resist the inevitable changes to how we work, it's time for traditional departments to embrace the opportunities advances in technology can offer.
Over the past few months, I’ve been recruiting for my team of strategists. Through that process, I've met and spoken with a wide variety of strategy professionals. Brand strategists. Digital strategists. Content and campaign strategists. Those who considered themselves technologists and those with a more traditional MBA background.
As we move into 2017, after what we can all agree was a little iffy 2016, the Experience Design team at Omobono wanted to kick things off on a positive note. We’ve been thinking about what defines our Experience Design practices. Particularly looking to condense them into a set of principles that not only match our own values, but also the trends that we see in Experience Design this year. This is our promise to ourselves, our clients and the B2B industry. Experience Design is driving your brand, and great Customer Experience is our passion. Why does this matter you ask? 89% of businesses are expected to compete mainly on their customer experience, a better designed experience drives your brand.
You may have noticed an increasing number of people in your office talking about how they have embraced home automation over the last few months. Their stories will usually begin with tales of creating a "return" radius that triggers their home thermostat to ensure their living space is at optimal temperature before they put their key in the door.
As the holiday season comes to an end its time for journalists, futurists and business leaders to dust off their crystal ball and attempt to predict what the next is waiting for us all in 2017. To predict the future, we need to understand where we are and where current trends will take us.
In honour of Omobono’s multinational client and staff connections, we wish you all a happy holiday season – and present you with a few Christmas-themed questions.
This year, Tech behemoths Microsoft and Facebook famously unveiled significant investment into chatbots, and very quickly, a range of entirely new possibilities became apparent.