Pokémon Go has proved to be an incredible phenomenon in 2016. Over 100 million people have downloaded the game in only two months. Experts are desperately trying to unpick the secrets of why it has been so successful. Meanwhile, critics warn interest is already waning, and the popular game is past its peak.
The results are in and we are thrilled to announce that we have been ranked in the Top 3 Elite for The Drum’s 2016 Independent Agencies Census (for agencies with between 51 and 99 staff).
Just how big is the era of digital transformation? Well, take a look at Airbnb, Uber, and Alibaba each used digital to accelerate their future. Essentially these agile startups disrupted the hotel, taxi and retail industries in dramatic ways, without acquiring inventory or real estate.
How much do you rely on the ability of Netflix to predict your next favourite TV show – or rather, the technology being used? How much do you already trust software – like that created by that IBM Watson to smash its human competition in Jeopardy? Enough to entrust it to determine who you should be hiring?
Hi there, my name is Ella. I spent a week here at Omobono on work experience and I wanted to tell you about it. I started my week off by meeting Ben Dansie the CEO. To say that I was nervous might be an understatement but right away Ben put me at ease explaining that even though it was work, their ultimate aim for me was to have fun and enjoy myself while I was with them. After my meeting with Ben I met Joe Kelly who is an Account Director. He was to be my mentor for the week, he also had this capability to put me at ease and straight away and I felt very welcome and exited to be learning from him.
In conjunction with Winmark Global, our latest issue of What Works Where (WWW) canvassed the views of over 100 senior marketers and HR professionals from some of the world’s most influential B2B organisations. Our findings show that Marketing is under serious threat from HR, raising real questions for businesses and the teams charged with upholding the voice of their brand.