Fill in your details for regular updates on our award-winning digital strategic, technology and creative thinking. All good things you can put to work right away.
Yesterday, at lunch, I was listening to a group of people at the next table talking about their work. This group could have worked at almost any company under the sun. They were a motley crew, dressed for a modern, casual workplace; men and women, spanning the best part of 20 years.
At 37 I feel able to review my work life so far and to reflect on what I have learnt. Having worked in theatre, events, festivals, education and now in agencies every path I’ve travelled I can look back on with the wonder of hindsight and examine what each of these roles added to the person I am now, as a professional.
The world is changing. During the current era of digital transformation, we are experiencing a period of significant change that, for many, is creating a daunting prospect. Traditional roles are disappearing, and the business models of our past no longer work, or work as efficiently.
How can I get everyone passionate about creating content for social media with limited time and resource?
As we progress deeper into the digital transformation, it seems that our corporate life is still desperately playing catch up with our digital lifestyle. However, rather than continue to resist the inevitable changes to how we work, it's time for traditional departments to embrace the opportunities advances in technology can offer.
Over the past few months, I’ve been recruiting for my team of strategists. Through that process, I've met and spoken with a wide variety of strategy professionals. Brand strategists. Digital strategists. Content and campaign strategists. Those who considered themselves technologists and those with a more traditional MBA background.
As we move into 2017, after what we can all agree was a little iffy 2016, the Experience Design team at Omobono wanted to kick things off on a positive note. We’ve been thinking about what defines our Experience Design practices. Particularly looking to condense them into a set of principles that not only match our own values, but also the trends that we see in Experience Design this year. This is our promise to ourselves, our clients and the B2B industry. Experience Design is driving your brand, and great Customer Experience is our passion. Why does this matter you ask? 89% of businesses are expected to compete mainly on their customer experience, a better designed experience drives your brand.